Business Administration Transfer to Marketing
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from University of Delaware.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's Business Administration Transfer (BAT) Program provides the foundational coursework necessary for successful transfer to nationally-ranked four-year colleges of business accredited by the Association to Advance Collegiate Schools of Business (AACSB) such as University of Delaware's Lerner College of Business. The BAT Program provides the high-level preparation in general education needed for upper-level coursework at these universities as well as the necessary foundation for a business education and transfer into one of these five programs: Accounting, Management, Operations Management, Sports Management or Marketing. University of Delaware's Bachelor of Science degree in Marketing prepares students to gather information regarding consumers' needs and wants and uses this information to make strategic decisions regarding goods or services, pricing, promotion and distribution. The goal of marketing is to create, build and maintain mutually beneficial exchanges with consumers and/or businesses to achieve organizational objectives.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Business Administration Transfer (Associate Degree - Delaware Technical Community College)
First Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 3 |
| CIS 107 | Intro to Computers and Applications | 3 |
| ECO 111 | Macroeconomics | 3 |
| ENG 101 | Composition I | 3 |
| MAT 162 | Statistical Reasoning | 4 |
| SSC 100 | First Year Seminar | 1 |
| 17 | ||
Second Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 3 |
| BUS 101 | Introduction to Business | 3 |
| ECO 122 | Microeconomics | 3 |
| ENG 102 | Composition II | 3 |
| MAT 256 | Statistics II | 3 |
| PSY 121 | General Psychology | 3 |
| 18 | ||
Third Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 221 | Cost Accounting I | 3 |
| XXX XXX | History & Cultural Support Elective* | 3 |
| MAT 183 | Reasoning with Functions I | 5 |
| MGT 212 | Principles of Management | 3 |
| FIN 221 | Money and Banking | 3 |
| 17 | ||
Fourth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| ENG 124 | Oral Communications | 3 |
| MAT 261 | Business Calculus | 4 |
| MKT 212 | Principles of Marketing | 3 |
| XXX XXX | History & Cultural Support Elective | 3 |
| XXX XXX | Science Support Elective** | 3 |
| 16 | ||
Marketing (Bachelor's Degree - University of Delaware)
Fifth Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BUAD 301 | Intro to Marketing | 3 |
| BUAD 306 | Intro to Service & Operations Mgt. | 3 |
| BUAD 309 | Organizational Behavior | 3 |
| FINC 311 | Principles of Finance | 3 |
| MISY 261 | Business Information Systems | 3 |
| 15 | ||
Sixth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BUAD 302 | Marketing Research | 3 |
| ACCT 352 | Law and Social Issues in Business | 3 |
| XXXX XXX | International Business Course | 3 |
| XXXX XXX | Creative Arts and Humanities Breadth course (also designated to fulfill the University | 3 |
| BUAD 471 | Advertising Mgt and Media Mgt. or | 3 |
| BUAD 473 | Consumer Behavior | 3 |
| 15 | ||
Seventh Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BUAD 476 | Marketing Analytics | 3 |
| BUAD 441 | Strategic Management | 3 |
| XXXX XXX | Mathematics, Natural Sciences & Technology University breadth (3 cr.) or (4 cr.) with laboratory | 3/4 |
| XXXX XXX | Social and Behavioral Sciences University Breadth course | 3 |
| XXXX XXX | Marketing Major Course | 3 |
| 15/16 | ||
Eighth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BUAD 478 | Field Projects in Marketing (satisfies marketing major course and Discovery Learning Experience requirements) | 3 |
| BUAD 479 | Marketing Strategy for the Firm | 3 |
| XXXX XXX | Social and Behavioral Sciences University breadth course | 3 |
| PSYC 100 | General Psychology or | 3 |
| SOCI 201 | Intro to Sociology | 3 |
| XXXX XXX | Creative Arts and Humanities, History and Cultural Change or foreign language | 3/4 |
| 15/16 | ||
The Bachelor of Science program in Marketing requires a minimum of 121 credits. Course sequencing may vary by semester. See your advisor.
*History/Cultural Support Electives: Choose 2 ENG 128 Black American Literature (3 credits)- fulfills multicultural component at UD HIS 111 U.S. History Pre-Civil War (3 credits) HIS 112 U.S. History Post-Civil War (3 credits) HIS 210 World History II (3 credits) SPA 136 Spanish Communication I (4 credits) SPA 137 Spanish Communication II (4 credits)
**Science Technology Support Electives: Choose1 BIO 100 Medical Terminology (3 credits) BIO 110 Essentials: Anatomy Physiology (4 credits) BIO 140 General Biology (4 credits) CHM 110 General Chemistry (4 credits) ENV 190 Introduction to Environmental Science Technology (3 credits) PHY 111 Conceptual Physics (4 credits)
*Creative Arts & Humanities, History & Cultural Change or Foreign Language ENGL 344 African American Literature I HIST 105 U.S. History to 1865 HIST 106 U.S. History since 1865 HIST 104 World History II SPAN 105 Spanish I Elementary SPAN 106 Spanish II Elementary/Intermediate
**Mathematics, Natural Sciences & Technology MMSC 200 The Language of Medicine BISC 106 Elementary Human Physiology BISC 104 Principles of Biology with Laboratory CHEM 101 General Chemistry CHEM 100 Chemistry and Human Environment SCEN 101 Physical Science
Students must complete a minimum of 121 credits for the B.S. in Marketing. Course offerings by semester may vary. See your advisor.
For More Information Contact:
Delaware Tech
Dover: (302) 857-1772
Georgetown: (302) 259-6665
Wilmington: (302) 573-5428
University of Delaware
lerner-advise@udel.edu; Newark, Delaware: (302) 831-4369
The articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 03/2020 - 03/2025