Marketing to Business Administration: Concentration in Marketing Management
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Goldey-Beacom College.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. In addition to specific areas of marketing such as advertising, e-marketing, sales and sales management, retailing, and graphic design, students will gain broad-based knowledge of support areas such as accounting, law, computer technology, and communications. Graduates are prepared to continue their education at the bachelor's degree level. Goldey-Beacom's Bachelor of Science in Business Administration with a concentration in Marketing Management offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Marketing (Associate Degree - Delaware Technical Community College)
First Semester (fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 4 |
| BUS 101 | Introduction to Business | 3 |
| CIS 107 | Introduction to Computers and Applications | 3 |
| ENG 101 | Critical Thinking and Academic Writing | 3 |
| MAT 140 | Essentials of College Algebra or | 4 |
| MAT 153 | College Math and Statistics | 4 |
| 17 | ||
Second Semester (spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 4 |
| ECO 111 | Macroeconomics | 3 |
| ENG 102 | Composition and Research | 3 |
| MAT 255 | Business Statistics I | 3 |
| MKT 212 | Principles of Marketing | 3 |
| 16 | ||
Third Semester (fall)
| Course | Title | Credits |
|---|---|---|
| ECO 122 | Microeconomics | 3 |
| ENG 124 | Oral Communication or | 3 |
| ENG 122 | Technical Writing and Communication or | 3 |
| ENG 160 | Business Communication | 3 |
| MGT 212 | Principles of Management | 3 |
| MKT 219 | Sales and Sales Management | 3 |
| OAT 242 | Desktop Publishing | 4 |
| 16 | ||
Fourth Semester (spring)
| Course | Title | Credits |
|---|---|---|
| BUS 203 | Business Law | 3 |
| SOC 215 | Business Ethics | 3 |
| MKT 214 | Advertising and Promotion | 3 |
| MKT 217 | E-Marketing Fundamentals | 3 |
| BUS 275 | Portfolio/Experiential Learning (Advisor Approval Required) | 3 |
| 15 | ||
Business Administration: Concentration in Marketing Management (Bachelor's Degree - Goldey-Beacom College)
Fifth Semester (fall)
| Course | Title | Credits |
|---|---|---|
| MAT 111 | College Algebra | 3 |
| PSY 160 | Introduction to Psychology | 3 |
| ITG 325 | Desktop Apps MS Access | 3 |
| MGT 428 | Human Resource Management | 3 |
| FIN 333 | Financial Management | 3 |
| 15 | ||
Sixth Semester (spring)
| Course | Title | Credits |
|---|---|---|
| MAT 136 | Precalculus | 3 |
| SOC 161 | Introduction to Sociology | 3 |
| MKT 386 | International Marketing | 3 |
| SOC 345 | Social Science Research | 3 |
| XXX XXX | Business Elective 300-400 | 3 |
| 15 | ||
Seventh Semester (fall)
| Course | Title | Credits |
|---|---|---|
| MAT 298 | Calculus I | 3 |
| ENG 485 | Presentation & Debate I | 3 |
| ENG 465 | Research Writing I | 3 |
| MGT 468 | Talent Acquisition & Mgmt or | 3 |
| MGT 481 | Operations Management | 3 |
| LAW 432 | Business Law II | 3 |
| 15 | ||
Eighth Semester (spring)
| Course | Title | Credits |
|---|---|---|
| MAT 299 | Calculus II | 3 |
| ENG 486 | Presentation & Debate II | 3 |
| ENG 466 | Research Writing II | 3 |
| MGT 492 | Business Policy & Strategy | 3 |
| MKT 474 | Sales & Sales Force Management | 3 |
| 15 | ||
The Bachelor of Science degree in Business Administration: Concentration in Marketing Management requires a minimum of 120 credits. Course scheduling may vary by semester. See your advisor.
For More Information Contact:
Delaware Tech
Dover: 302-857-1710
Georgetown: 302-259-6665
Wilmington: 302-573-5428
Goldey-Beacom College
Jessica Fehnel, fehnel@gbc.edu; (302) 225-6270
Admissions: (302) 225-6248
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 02/2015